What is it?
Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.
Geofencing is a way to engage consumers based on hyper-local location, and that can do a lot in terms of triggering immediate sales as well as understanding shopper mindset.
For example, a store could erect a simple geo-fence in an area surrounding its physical location. When users pass through, receiving a location-triggered alert or deal makes them considerably more likely to stop in and shop.
Alternatively, an auto dealer, for example, could set up a geo-fence aimed at targeting individuals who are leaving a rival dealership after browsing for a vehicle. Hitting them with an offer for zero percent financing on a comparable car model at that moment is more likely to make them come comparison shop — or at least consider an alternative option.
Finally, even if a geo-fenced offer or notification doesn’t provoke an immediate visit or sale, it allows a business to know exactly what location a consumer passed through — and where they were when they received the message — which may aid in refining targeting efforts in the future based on what communications were most successful.
Mobile functionalities used:
For location geofence only two parameters are required:
- the 2D gps coordinates
- a radius for the region
How to add a geofence?
To add a geofence, please tap Triggers and choose "+Create Geofence".
On the first part specify your geofence Name, Description (if needed), State (default: Active) and Radius (100, 500, 1000 meters)
Second part allows you to add a location to your geofence. Simply drag and drop the icon on the map or type in the Latitude and Longitude at the end.