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Geofencing

What is it?

Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.

Geofencing is a way to engage consumers based on hyper-local location, and that can do a lot in terms of triggering immediate sales as well as understanding shopper mindset.

For example, a store could erect a simple geo-fence in an area surrounding its physical location. When users pass through, receiving a location-triggered alert or deal makes them considerably more likely to stop in and shop.

Alternatively, an auto dealer, for example, could set up a geo-fence aimed at targeting individuals who are leaving a rival dealership after browsing for a vehicle. Hitting them with an offer for zero percent financing on a comparable car model at that moment is more likely to make them come comparison shop — or at least consider an alternative option.

Finally, even if a geo-fenced offer or notification doesn’t provoke an immediate visit or sale, it allows a business to know exactly what location a consumer passed through — and where they were when they received the message — which may aid in refining targeting efforts in the future based on what communications were most successful.

Mobile functionalities used:

  • Bluetooth
  • GPS
  • WiFi

For location geofence only two parameters are required:

  •  the 2D gps coordinates
  • a radius for the region

How to add a geofence?

To add a geofence, please tap Triggers and choose "+Create Geofence".

On the first part specify your geofence Name, Description (if needed), State (default: Active) and Radius (100, 500, 1000 meters)

Second part allows you to add a location to your geofence. Simply drag and drop the icon on the map or type in the Latitude and Longitude at the end.

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